Management Style Essay Example | Topics and Well Written Essays - 1250 words

Management Style - Essay Example Currently, the management of the firm is focused on the creation of management structures that will enable the expansion of its core strength as a global technology, electronic and entertainment company. The current Chief Executive Officer is Kazuo Hirai. The responsibility of the C.E.O is to run the firm’s business operations globally. Sony Corporation is a design and production intensive firm. The founders of the firm provided the platform for the current design management style used by the current managers (Nagasawa, 2013). Design management style uses design, project management, supply chain techniques and strategy to control a firm’s creative processes. The style is suitable to Sony because it establishes a structure and organization for design. It also supports a culture of creativity. Design management is based on the objective of developing and maintaining a business environment where companies and organizations can achieve their mission and strategic goals through design (Chang, 2011). Sony uses this style because of its strategic advantages in the establishment and management of effective and efficient system. Design management covers all areas of a business. These range from operational and strategic activities to the discovery phases and implementation phases. The management style encompasses ong oing processes, strategies that facilitate innovation and business decision making. Most importantly, design management works in hand with operational, marketing and strategic management. Sony’s design management approach is focused on asset management. In this case, the firm highly values its assets, which range from its innovative products, human resources and projects (Borja, 2003). Design management approaches asset management with an objective of creating value. The style also approaches attitude management with an aim of adjusting employee’s mental attitudes (Nagasawa, 2013).